Archive for July, 2008

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La Curacao Cashes In

Friday, July 18th, 2008

With open-door policies, the Los Angeles-based department stores foster loyalty among Latinos, who build credit history and drive retail success
May 01, 2006
By Derek Reveron
After Teresa Rodriguez arrived in Los Angeles from El Salvador in 1984, she started shopping regularly at the La Curacao department store a few blocks from her apartment. With no credit [...]

How Hispanics Learn Unhealthy Eating in the U.S.

Friday, July 18th, 2008

On the heels of the recent RetailWire discussion concerning the appeal of beef among Hispanics (see Hispanics and Beef: Economics or Ethnics? - RetailWire 6/16/06), I thought it important to share some insights from a recent article I wrote for the May issue of the Shelby Report regarding the impact of culture [...]

Hispanic Segmentation Made Simpler

Friday, July 18th, 2008

I’m often asked how companies can avoid stereotyping or generalizing when creating a Hispanic strategy, given the various ways in which the market segments.
One of the first considerations when creating a Hispanic brand strategy is to understand how a product or service is purchased. Unless a product is country specific or purchasing behavior is representative [...]

Selling on the Web

Friday, July 18th, 2008

Can a well designed interactive Web site sell products and replace the functions of sales and customer service reps? In an effort to stay ahead of the information revolution and reduce payroll costs, many a company is trying to sell in a new way. Will [...]

E-Commerce: Is the Information Highway Paved in Gold?

Friday, July 18th, 2008

Today everyone wants a piece of the Internet action. Large and small retailers are beginning to recognize the potential. Shopping carts can allow expansion without the huge costs of building new stores, moving into new regions, transporting merchandise to retailers or printing catalogs. [...]

Shopping Online: Is it Safe?

Friday, July 18th, 2008

Attitudes have changed dramatically in the past six months. Surfers were saying they were not comfortable shopping online. Now they are saying they already [...]

Dot Com Losers: Is Anyone Really Turning a Profit on the Web?

Friday, July 18th, 2008

Until recently, I fantasized about hitting it big with my own start up dot com. Just give me a sock puppet and a room full of anxious investors-”Wouldn’t you just love to invest big bucks in our latest venture, InTheREDforYearsToCome.com? Or how about ReallyAbsurdBizModel.com? Er, maybe IwannaBeABillionaireIn6Weeks.com?”
Alas, the days of feeding fat from the troughs [...]

Integrating Your Goals with an Internet Strategy

Friday, July 18th, 2008

a lot to think about. We feel that organizations achieve better results when they are well prepared to get involved with the ongoing marketing and customer service functions. That�s why training, an integrated marketing plan, and [...]

Anything on the Internet

Friday, July 18th, 2008

Funny things can happen with the Internet. You just might find something you really want . . . even if you don�t know it exists. There are products [...]

Quick Connect Toolbar for Connections

Friday, July 18th, 2008

Best described as efficiency in a simple click, Quick Connect is a quick launch toolbar that provides direct access to Conncetions by eliminating multiple log-in and web-browser requirements. With Quick Connect, you can search Connections directly from your desktop, quickly and easily.

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